SWAT Business Consulting LLC and TripAdvisor are proud to offer an exciting
new way to acquire bookings
directly on the world’s largest travel site — using a simple, pay-per-booking commission model.
A Powerful New Source of Direct Bookings
When travelers find the right hotel, inn or B&B on TripAdvisor, they want to bookit immediately. Now, by clicking "Book on TripAdvisor," they can easily transitionfrom browsing to booking with you.
Want to tap into this important new customer acquisition channel?
Discover TripConnect instant booking.
TripConnect™ Instant Booking: Key Benefits
- Pay only when bookings turn into gueststays
- All guest and booking data comes directlyto you at the time of the reservation, allowing you to easily build the relationshipwith the guest alongside your other direct bookings
SetIt and Forget It
- The simple commission model is easyto set up and maintain
The instant booking feature is currently available to US travelers on mobile and across a slice of US traffic on desktop and tablet, with plans to roll out to more markets in the future.
What your hotel pays
This program allows you to own a percentage of reservation opportunities via the “Book on TripAdvisor” button, which is strategically placed above the other booking buttons (Yep, the same booking button you’re competing for in the TripConnect cost-per-click program – which we’ll talk about below). The hotel either pays a 15% commission per reservation to claim 50% of the reservations made using that button or a 12% commission rate per reservation to claim 25% of the reservations made using that button.
Who your hotel competes against
Your hotel will be competing with the OTAs with which you participate for a percentage of the reservations made via the “Book on TripAdvisor” button. For the remaining 50% or 75% of reservations made through the “Book on TripAdvisor” button that are not claimed by your hotel, those will go to the participating OTAs that are also the two highest bidders through the TripConnect CPC program.